When we were living in Malaysia, I reduced my wine purchases to a few bottles a month, as drinkable wine could set you back 100ringgit a pop. At an exchange rate of 4ringgit to the dollar, that’s a $25 bottle of wine. Back in the US, $7-$12 was more the range I went for.
Eventually, I found a bang-for-the-buck value wine. Piccini Chinati, from Italy, sold for 72 ringgit a bottle. It offered the optimized balance of drinkability and affordability. Still, $18USD, so ouch.
Imagine my surprise/horror, when, soon after moving to Italy, I encountered this display in the local grocery shop near our apartment in Verona:
Did you do the math? That’s right, this bottle of wine is 5x more expensive in Malaysia.
I think it’s time to celebrate this discovery with a financially-guilt-free glass of vino. Salute.