Align: Discovering Customer Insights That Matter

I’m writing a book called, Align: Discovering Customer Insights that Matter. It’s for anyone involved in product development who wants to understand customers better. The goal is to get the information that matters, so that product plans ca be adjusted to result in building products that customers want to buy.

Taking the weekly surveys will shape the book’s final form.

By the end of the month of April, I’ll sum up what I’ve learned from survey #1, and post some of the comments here. I’ll also send out survey #2, where you’ll see a few options for the cover art – please, help me choose!

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